Campaign Branding Timeline: 3 weeks
A 3 week rebranding campaign for narcotics abuse.
This campaign addresses opioid overdoe and addiction. There is a widespread epidemic of deaths related to narcotic overdose, yet there is not much federal action being taken. Also, doctors are increasingly becoming more aware of the addiction to pain-relievers. There should be a stronger voice in relaying this information to patients as they receive controlled medications.

The original name of this campaign was “Save the Michaels,” but I changed the name into "Narcotics Overdose Prevention and Education (NOPE)" to reach a wider audience. It also immediately tells the audience what the campaign is about.