Visa information for business owners is scattered across the website, lacking a centralized homepage for easy navigation. Additionally, there was a critical need for a comprehensive product overview page, offering a consolidated view of their entire product portfolio to facilitate informed decision-making for prospects.
Visa Business Solutions
Visa Business Solutions wanted an evergreen page to house all their products to increase conversions.
Visa Business Solutions
The Visa Business Solutions (VBS) wanted an evergreen page and a card page to address their clientele’s needs and provide various Visa solutions. Their businesses include small, mid, and large business owners.
Timeline
3 months
2022
2022
Team
Product owners
Project managers
Account
Creatives
Developers
Project managers
Account
Creatives
Developers
contributions
Provided wireframes
Creating user journeys
Making designs and assets
Leading workshops
Creating user journeys
Making designs and assets
Leading workshops
Problem
Process
01
Initial Research
Analyzed competitive companies
02
Audit
Audited the Visa business products
03
User Flow
Created a user flow for different market sizes
04
Workshops
Prepared workshops with client on the wires
05
High-Fidelity Wires
Mocked up wireframes to align with workshop input
06
Designs
Designed the final look
Pain Points
To strategically capitalize on business opportunities at trade shows and conferences, the VBS client recognized the necessity of developing a dedicated landing page. This page would seamlessly direct potential customers to their website, enhancing lead generation and engagement.
Research
Competitor analysis takeaways
- There is a separate landing page for business owners and categorizes the business based on its employee size
- Depending on the business need, there is a specific solution and credit card
- Metrics can help show how effective the solution is
- Visual identity is different based on the audience
Personas
Visa provided a description of their clientele and I created 3 different personas based on their findings.
Taste Crème
Taste Creme is a small bakery in NYC and has been running for five years. The bakery is a passion-turned-profession business. The company was able to become profitable after working long hours and targeting events, such as weddings and birthday parties.
INDUSTRY
Food & Beverage
Number of Employees
10 Employees
Annual Revenue
$300,000
Goal
The company would like to help manage inventory and payments easily.
Pain points
- Managing inventory
- Competition against larger businesses
- Increasing cost of ingredients
Needs
- Online account management to pay workers and ingredients
- Mobile capability
- Gauge against competitors
Volume Industries
Started by two friends, the operation has grown exponentially and is made up of technicians, fabricators, and designers. The company has existed for more than 15 years creating products for industries. They also provide a comprehensive list of benefits.
INDUSTRY
Manufacturing
Number of Employees
100 Employees
Annual Revenue
$50 Million
Goal
The goal is grow revenue and retain their current clients
Pain points
- Supply chain regulations
- Competition from overseas imports
- Managing audits and expenses
Needs
- Safety for its employees
- Tradeshow opportunities
- Integrated solutions to trade partners
Bella + Canvas
Started by two friends, this company has existed for over 20 years. The company provides apparel to brands and and values innovation and sustainability. It mainly operates in North America, but also has some overseas market influence.
INDUSTRY
Fashion Wholesaler
Number of Employees
5,000 employees
Annual Revenue
$1 Billion
Goal
The goal is enhance company’s inventory and management and anticipate customer needs.
Pain points
- Supply chain regulations
- Employee onboarding
- Managing cross-border payments
Needs
- Efficiently onboarding new employees
- Optimizing cash flow
- Travel company cards
- Mobile capabilities
I conducted a comprehensive content audit to categorize each product and made many design iterations.
Audit & User Flow
Based on the audit, I believe there are 3 flows. Each flow is according to the business size: small, middle, and large markets. There are different technological capabilities for each business size.
I started to design many wireframe iterations to capture the flow and business needs.
Wireframes
The following wires show the main homepage and a card page. Some feedback included to have more storytelling at the top of the page and rearrange the solutions with different library components.
Using the existing icon library, I created a story about a flower business owner using Visa to help achieve her business goals.
Designs
The landing page and card page final designs were settled after a couple of feedbacks.
